Bezalu LLC (“Bezalu,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, and safeguard information when you visit https://www.bezalu.com (the “Site”) or contact us. By using the Site, you agree to the practices described below.
Information we collect
We collect two types of information:
- Information you provide. When you submit a form (for example, our “Build Your IT Plan” planner or a contact request), we collect the details you share, such as your name, business email, company, phone number, service location, and any message or project details.
- Information collected automatically. When you browse the Site, we and our analytics providers automatically collect standard technical data such as your device and browser type, pages viewed, referring pages, approximate location, and how you interact with pages. This is collected through cookies and similar technologies.
How we use information
- Respond to your inquiries and prepare for our first conversation.
- Provide, maintain, and improve our services and website.
- Understand how visitors use the Site so we can improve content and usability.
- Protect the security and integrity of the Site and comply with legal obligations.
We do not sell or share your information
We do not sell your personal information, and we do not share it with third parties for their own marketing or advertising. We only disclose information to the service providers that help us operate the Site and our business, and only as needed to perform those services.
Analytics and cookies
We use the following analytics tools to understand Site usage:
- Google Analytics 4. Provides aggregate reporting on page views, engagement time, and visitor flow. We have disabled Google Signals, so this data is not used for cross-site advertising or ad personalization.
- Microsoft Clarity. Provides heatmaps and anonymized session insights to help us improve usability. IP masking is enabled, and Clarity does not capture the contents of form fields.
You can control or block cookies through your browser settings, and you can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on. Blocking cookies may affect some Site features.
Service providers
We rely on trusted third parties to operate the Site and our business, including Google (analytics), Microsoft (Clarity analytics), HubSpot (form submissions and contact management), and Geoapify (city and state autocomplete). These providers process data on our behalf under their own privacy and security commitments.
Data retention
We retain the information you submit for as long as needed to respond to your inquiry, provide our services, and meet legal, tax, and recordkeeping requirements. Analytics data is retained according to each provider’s standard retention settings.
Your choices and rights
You may request access to, correction of, or deletion of the personal information you have provided to us by contacting us using the details below. Depending on your state of residence, you may have additional rights under applicable U.S. privacy laws, and we will honor those rights as required. We do not knowingly collect information from children.
Data security
We use reasonable administrative, technical, and physical safeguards to protect information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, but we work to protect your information consistent with industry practices.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Continued use of the Site after changes take effect means you accept the updated policy.
Contact us
If you have questions about this Privacy Policy or our data practices, contact us athello@bezalu.com or (248) 782-7000, or write to us at30095 Northwestern Highway, Suite 40A, Farmington Hills, MI 48334.